Names matter. Labels matter. No one knows this better than Crytal González and Ivette Alé, partners in life and in a new clothing venture. When Crystal, a Cuban American daughter of a Marielito family and a masculine-identified woman, shared her business vision with Ivette, she knew exactly what she wanted to call it. She could not imagine naming her masculine clothing line for female and transgender bodies anything but Marimacho, the Spanish term for dyke. Ivette, a rockabilly diva with ample experience in fashion merchandising, agreed. The name allowed the queer couple to reclaim, redefine, and repurpose the Spanish term.